Two Stores Started A Sign War, And It Was Just Too Perfect

When an employee at a small-town music store began a sign feud with a few local businesses, it was super silly. And the chain of events that followed were even sillier. Sometimes the simplest pleasures in life are the best, aren’t they? Read on to discover the hilarity that went down.

The Big Idea

It all kicked off when a guy at Bridge Kaldro Music in Christiansburg, Virginia, suggested to owner Ed Bridge that they start a sign war. His boss, unsurprisingly, had no idea what this was. But when his employee brought him up to speed, he liked the sound of it!

The Invitation

Bridge then began strategizing his opening move. His first message, which was later published on Facebook, read, “Hey Super Shoes, want to start a sign war?” It wasn’t the most imaginative note, but Bridge was just testing the waters. He didn’t know whether the shoe store across the street would be up for the show-down. But oh it was...

An Epic Response

Imagine Bridge’s joy when Super Shoes did decide to join him in glorious battle. Its response, “Hey Bridge Kaldro! Our shoe 8trings are stronger than your guitar string” was pretty darn funny. Even the fact that the store ran out of the letter “S” somehow came across as charming. 

It Was War

The stage was now set. Both sides had made their intentions clear. Battle lines had been drawn. The war was upon them. Bridge Kaldro fired back with, “Your shoestrings never got anyone a date,” which, we think you’ll agree, was a hilarious counter punch.